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Doucéa launched its kid-friendly fragrance, with centdegrés

Founded by Natacha Tarascon, a Doctor in Pharmacy, French citizen, Doucéa is a youth skincare startup catering to the needs of children and teenagers.

Since early 2019, Natacha partnered with centdegrés and the first product was launched: a kid-friendly perfume. A comforting scent to help kids get through "magical" winter, with a social purpose! Concept and design by centdegrés.

A brand imagined with kids, for kids

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Doucéa whole model is based on sustainability and a different understanding of the R&D process, involving kids in every step, and establishing a genuine co-creation effort.

In only eight months, Doucéa has engaged with more than 200 children to understand their needs through interviews and workshops.

A perfume to share between kids and parents

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World leading fragrance firm Firmenich specially created "Un Hiver à Shanghai" for Doucéa from natural ingredients: Lavender reminds France, Green Tea takes us to China, and the sweet tone of Vanilla brings us back to the childhood. The Musk gives character to this fine fragrance.

 Buy the perfume by long pressing on the QR code: 

Social-responsability

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Doucéa being a skincare dedicated to kids, it was natural to launch social responsability initiatives. Doucéa gives back to society by funding charitable actions and educating the youth about skincare and hygiene.

For any purchase of "Un Hiver à Shanghai" fragrance, one useful kit containing essential skincare and hygiene products is offered to a child in need through caritative associations:

A full youth skincare line is set to be launched by June 2020, stay tuned by following their WeChat account:

For more info on the brand:

www.lab-doucea.com

Info@lab-doucea.com

Photo and video credit:

Andrea Martinez  (WeChat : Amartinez28)

Get connected with founder of Doucéa - Natacha

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